The work of the search engine is not only to find your site and get indexed on its result page, but also to rank the websites according to its page relevance so that good websites appear on the top of the search results. And, this is not permanent, i.e., it is not a one-time process and it requires constant maintenance, researching and monitoring with perfect strategies.
So whenever you think of getting indexed in search engines, you do it to the best to get listed in the top results.
Here are a few clear-cut ways that will explain you how to make the most of SEO on your website:
Targeting Business Analysis
# Analyzing the Website
This includes on-site elements, meta keywords and sets, codes to find out how well are you optimized for search engines and what is the position and key phrase you are ranking for.
# Analyzing the Competitors
Examine the content and keywords of the competitors, their current ranking on the search engine and their backlinks. Find top keywords and include it in your strategy.
# Nominating Keywords
This is to list out your set of keywords that exactly relates your product or service. First, check what you would type in the search box to list out your website and then ask customers how they would find you on the search engine.
Researching and Developing Keywords
# Analyzing Keywords
After choosing your keywords, you must now further identify what else would be able to target your business and review your competitors list to jot down a bit more. Set enough goals and objectives to measure your ROI.
# Assessment of Ranking
You must understand where your position is and how to approach the top ranking in the future. Note down in an excel worksheet and check every week for any progress or improvements in traffic. Sometimes there will be higher traffic, but less ranking. It is based on the keywords you choose. For eg., SEO Company in Chennai is a competitive keyword that is locally used by businesses to find outsourcing companies. So make sure to choose the apt keyword!
Optimizing Content and Proceeding Submissions
# Creating Meta Datas
Make sure to complete your on-site work before the submissions. Make keyword based title, descriptions and optimize your content accordingly. Content and links only determine the popularity of a brand.
# Developing Sitemaps
Sitemaps makes it easier for search engines to index all the pages of your website. Create both HTML and XML versions and submit through Google and Bing webmaster tool.
# Making Submissions
This is what off-site deals with. Submit your links in relevant websites and also make sure they are of high quality and have a good authority. Spread your business to the public via press release; submit your site to leading web directories, etc. You can also make Ad campaigns for instant traffic and leads.
Testing and Measuring the Results
# Analyzing your Progress
Make sure to keep tracking your results, use tools that can check out your performance so that you can evaluate and improve it even more.
# Maintaining the On-going Process
Keep adding or modifying the keywords according to the current searches and competitions so that you improve your performance. Always review your strategies and measure whether your links are relevant to your business and don’t pass any guideline based on the search engine submission rules.